Marketing Executive · Influencer & Content
Jithin George
Digital Marketing × Influencer Marketing × Creative Storytelling.
Real campaigns, not just theory.
500+
Creators Managed
4
Campaigns Delivered
60+
Posts Analysed
40%
Faster Turnaround
Marketing specialist with practical experience in influencer marketing and social media campaigns, coordinating with creators, managing campaign deliverables, and analysing engagement metrics to support brand objectives.
I build campaigns around people: the creators who make them and the audiences who trust them. My work sits at the intersection of strategy and culture: research the right partners, manage the relationship properly, and read the numbers honestly enough to know what actually worked.
Outside campaign decks, I shoot, edit and DJ. That's not a side note; it's where the instinct for pacing, visual storytelling and what stops a scroll actually comes from. Marketing that understands culture reads differently to marketing that studies it from the outside.
I'm currently based in London, targeting Digital Marketing, Influencer Marketing, Social Media and Content Marketing roles across the UK.
Education
MSc Digital Marketing
University of Salford2024 – 2025
Dissertation: "The Impact of Modern Influencer Strategies on Consumer Behaviour" (Distinction, 71.33%). Focus areas: media studies, advertising, public relations, content creation, communication theory.
BA Mass Media & Communication
University of Mumbai2018 – 2021
Certifications
- The Complete Digital Marketing Course – 12 Courses in 1 (Udemy)
- Google Analytics 4 (GA4) Certification
- HubSpot Academy Inbound Marketing Certification
- Meta Blueprint Digital Marketing Associate Certification
Strategy, analysis and creative execution in one skill set.
Tools
How I Think
A full influencer strategy from brief to budget: audience, creators, costs and two real negotiation scenarios.
Take home assignment for an Influencer Marketing interview at EleveMedia
Open Full Campaign PDF ↗Submitted as a take home assignment for EleveMedia: build the influencer marketing strategy for Airtel Xstream Box end to end, covering audience, messaging, creator recommendations, estimated costs, and two influencer negotiation scenarios.
Recommended Creators
Lifestyle
- Aashna Malani
- Deeksha Mishra
- Komal Pandey
Tech
- Technical Guruji
- Shlok Srivastava
- Beebom
Mom
- Ritu Rathee
- Harpreeth Suri
- Simone Khambatta
Travel Couple
- Daisy & Ankit
- Savi & Vid
- Prachi & Harsh
TV Celebrities
- Karan Wahi
- Jay Bhanushali
- Bharti Singh
Estimated Commercials
| Category | Estimated Cost | Deliverables |
|---|---|---|
| Lifestyle | ₹8,00,000 | 1 IG Reel + 1 IG Story |
| Tech | ₹12,00,000 | 1 IG Reel + 1 IG Story |
| Mom | ₹4,50,000 | 1 IG Reel + 1 IG Story |
| Travel Couple | ₹5,00,000 | 1 IG Reel + 1 IG Story |
| TV Celebs | ₹9,00,000 | 1 IG Reel + 1 IG Story |
Estimated costs from the assignment. Real availability and final costs would follow shortlisting.
Assignment Deck
View Full PDF ↗
Proof of Work
Reading the numbers
Views, audience makeup and content mix from the last 30 days: the same data used to decide what to make next.
Views
4,723
Interactions
117
Viewers
753
Net followers
+1
Views · Last 30 days
Viewer split
Gender
Age range
Content type
Visual Storytelling
Photography is where the eye for pacing, composition and what actually stops a scroll gets built. Travel, music, city, nature: the same instincts that shape a campaign.
Drag to explore · Click a photo for the full view →
DJing
Music is the other half of the same instinct: reading a room, building a set, curating a moment. It's where a lot of my sense of pacing and audience actually comes from.
Let's make something people notice.
Open to Digital Marketing, Influencer Marketing, Social Media and Content Marketing roles across the UK.